Shortly after the introduction of privacy labels in Apple’s App Store, Google is also working on a similar tool for privacy-conscious users. It is not yet known when we can expect the new function.
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‘Google investigates implementation of Play Store privacy labels’
It is not yet known how far Google’s investigation into privacy labels in the Play Store is. Bloomberg’s report states that Google is “investigating” and “discussing” the possible changes, so it may be a while before we see the labels in the Play Store.
Privacy labels in App Store
The introduction of privacy labels in the App Store makes it clear to users at a glance which data is used to track you, which data is linked and which data is not linked, but is collected.
However, it is still unclear to what extent the labels protect users. There is a good chance that people, just as with cookie notifications and general terms and conditions, will accept the consequences and continue. In addition, an investigation by the Washington Post showed that a third of the privacy labels in the App Store are incorrect.
Google and the road to more privacy
Google and privacy: it remains a much discussed combination. The company is increasingly working towards a privacy-aware image. Changes are made through various updates. For example, it is now possible to determine per website which extension is given access. Google has also tightened up privacy with the arrival of Android 11. For example, it is possible to give apps one-time permission, for example for access to your camera, location or microphone.